The Challenge
Clothing brand Diesel has never been afraid to push the boundaries, with deadpan campaigns like “Be stupid” serving as defining moments in its history. But it needed something really cheeky to launch its new line of fashion underwear.
The Solution
“Like an animal” provided plenty of innuendo (with a wink and a smile), while the beastly poses of its attractive models showed a direct connection with the animals around them–and the animals within us all. They made the underwear look good, too.
