The Challenge
One of the most iconic beer brands in America, Budweiser already had a long and storied history as a brand, but needed a way to shake off the shackles of its previous branding in order to connect with a younger audience more interested in lifestyle than beer.
The Solution
Simplicity was the answer: focus on the quiet moments where Budweiser might enhance the feelings of companionship and well-being. “Drink It In” was both a call to action and an appetizing play on words.
