The Challenge
With one of the most attractive and recognizable packaging designs on the liquor shelf, the choice to showcase the Crown Royal bottle in its next campaign was a no-brainer. But how to give it a new voice?
The Solution
With witty headlines worthy of a BBC television personality, and imagery evoking backrooms and smoking jackets, the new campaign showcased each of three Crown Royal products in regal fashion, creating a refreshing new personality for the brand along the way.
