The Challenge

Residential cleaning company Beacon presented a unique challenge: How do you talk to people about their dirty laundry without making them feel, well… dirty?

The Solution

Blame it on some adorable, fluffy monsters–that’s how. The Pixar-esque “Mess monsters” became the playful scapegoats of three main categories of domestic disarray: dust, clutter, and stain. They also drove the point home that messes can come from anywhere, and take many different forms. Beacon was uniquely equipped to handle all of them.