The Challenge

Bulk candy retailer Candy Warehouse faced a unique challenge in selling its giant bags of candy: its bulk packaging didn’t inspire many mouths to water. After all, no one wanted to eat the bag.

The Solution

My solution? Dump it out of the bag. Get up close and personal with each candy in all its naked glory, and invite the customer to sink his teeth in. Suddenly one bite didn’t seem like nearly enough–and that 5 lb bag of sour gummy worms seemed like a reasonable place to start.