"Keep West Valley Performing" generated 2,500+ new FB followers, attracted support from across the country—and helped save a major Utah theater

West Valley Arts:  BRANDING   |  SOCIAL MEDIA  |  VIDEO MARKETING

"The quality was superb... I'd work with [It's Levi] again."

— Ems P., WVA Social Media Team

"So easy to work with... told a great story with a lot of heart."

— Eve G., WVA Business Outreach Team

"On point and outstanding... work was swift and communicative."

— Rob F., WVA Marketing Team

"Beautiful, cohesive, sleek."

— Morgan F., WVA Marketing Team

THE WHOLE STORY IN 10 SCREENSHOTS

The day after West Valley City announced the sudden closure of its award-winning performing arts venue, It’s Levi was brought on to give a voice to the growing Facebook community who was rallying to save it. “Keep West Valley Performing” was born

RESULTS

  • West Valley Arts got another year and a half of funding, instead of closing in a few months
  • City Council agreed to transfer ownership to West Valley Arts at end of 2025 and assist in transition
  • 2,500 followers joined the new FB group in less than 3 weeks—more than the original WVA page
  • 8,146 total engagements on FB group in less than 30 days
  • Increased ticket sales for upcoming shows, partly due to new FB following

HOW DID WE DO IT?

BRANDING

By shifting the focus from the venue itself to the people involved, we gave the campaign a face—and a beating heart—with shareable social graphics

GRAPHIC CAMPAIGN

Things were moving fast, and the social team needed graphics to keep up. We developed six customizable templates with the new branding—and even sourced hundreds of images from past shows to save time

VIDEO CAMPAIGN #1

Our “rally cry” campaign gave theater groups across Utah an easy way to show their support—and even attracted submissions from two Broadway touring companies—while reinforcing the slogan to “Keep West Valley Performing”

VIDEO CAMPAIGN #2

While the “rally cry” videos showed support from across the country, the “community voices” segment zeroed in on long-time residents and patrons of West Valley City, highlighting their personal experiences in 9:16 formats perfect for socials

TIMELINE

  • May 6: City Council announced it would permanently close venue at end of 2024
  • May 7: It’s Levi joined the campaign
  • May 12: Social branding graphics launched
  • May 17: Social templates launched
  • May 28: Interview videos launched
  • May 30: “Rally Cry” compilation launched
  • June 4: City Council reversed its decision, extending funding through 2025 & transferring ownership to WVA

Day 1: Closure Announced

Day 30: Theater Saved

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