The Challenge
With more research suggesting alcohol-based mouthwashes were not all they’d been cracked up to be, more customers were already switching to all-natural alternatives like Spry. But many more still believed a natural alternative had to be tame by comparison. How to convince them otherwise?
The Solution
Show them just how intense nature could be by transporting them into one of three “all-natural, all-incredible” flavor experiences. Each was based around one of three classical elements–ice, fire, or water–and each had a bold color palette to match its respective product, making it easy to pick out the packaging at a glance.
