The Challenge
Nissan’s most mainstream electric vehicle to date, the Leaf had the potential to appeal to the first-time electric vehicle buyer who might know nothing about electric cars. But how to separate it from the rest of the Nissan line-up and convince him it was more than just a car?
The Solution
Make it sound like something else entirely. With quirky colors and attention-grabbing headlines, this campaign looked more suited to a new electronic gadget than an electric car, with body text that put the customer in the driver’s seat of this multi-purpose marvel.
