The Challenge
Everyone knows Levi’s as a brand (and what a great name!), but with competitors edging in and undercutting them on price, they needed to step up their game and prove they were different. So how do you make a denim brand that’s been around for over 100 years feel like new?
The Solution
Simple: Focus on what hasn’t changed. Tell the customer what the brand isn’t. These copy-centric, social-friendly ads conveyed the image that Levi’s was proud of its heritage and not about to change. You’re buying the tradition, the classic designs, and the high-quality material. Wear them as they are, “or wear something else.”
