The Challenge
It’s not always about selling airline tickets. Sometimes it’s about getting people home to their families. Because even an air travel juggernaut like Delta understood what really mattered most. They just needed a campaign that reflected their philosophy–especially around the holidays.
The Solution
By focusing on the reactions of real holiday travelers embracing their loved ones, the campaign very naturally evolved into “Let’s get you home,” with some impressive facts about Delta’s track record to reinforce the message: they could get you to that “welcome home” hug sooner.
